當前位置:首頁>案例中心>Assignment代寫案例>A Case Study on HELL Pizza

A Case Study on HELL Pizza

發布時間:2022-04-17 14:10:51 閱讀:305

案例簡介

  • 作者:博遠教育
  • 導讀:本文以地獄披薩的發展為背景,結合具體案例,對該公司的戰略管理和人力資源管理進行分析。在這個過程中,相關的管理理論和框架將被納入,以提供未來的成功戰略,從而形成地獄披薩的競爭優勢。
  • 字數:2531 字
  • 預計閱讀時間:6分鐘

案例詳情

本文是一篇case study代寫范文,題目為A Case Study on HELL Pizza,本文以地獄披薩的發展為背景,結合具體案例,對該公司的戰略管理和人力資源管理進行分析。在這個過程中,相關的管理理論和框架將被納入,以提供未來的成功戰略,從而形成地獄披薩的競爭優勢。

HELL Pizza logo

Introduction引言

Being a famous household name, HELL Pizza is a popular pizza brand which was originally founded by Callum Davies in the year of 1996 in Kelburn. HELL pizza is combined with a mission to deliver "the best damned pizza in this life or the next." Starting from a small pizza shop in Kelburn, HELL pizza has successfully developed into an incredibly franchise with a total number of 66 stores across New Zealand, with iconic branding and distinctive strategic management processes. There are mature human resource management and some strategic management approaches in the market, following a series of basic guiding ideas. These basic management ideas are more than a kind of attitudes, but shows a thinking model of an enterprise. The purpose of achieving management goals is mainly supposed to accurately learn the needs of the targeted market and the desires of the targeted consumers. Rather than following the traditional and mature human resource management and some strategic management approaches, HELL Pizza has adopted its distinctive approaches in these two aspects, which have contributed to its recognition, popularity and incredible success in pizza market. Based on the development of HELL Pizza, this paper aims to make an analysis of strategic management and human resource management in this company, combining the given cases. In this process, relevant management theories and frameworks will be included for providing future success strategies to form a competitive advantage for HELL Pizza as well.

地獄披薩是一個家喻戶曉的品牌,它最初是由Callum Davies于1996年在凱爾本創立的。地獄披薩與“今生今世最好的披薩”的使命相結合地獄披薩從凱爾本的一家小披薩店起步,已經成功發展成為一家令人難以置信的特許經營店,在新西蘭各地共有66家店,擁有標志性的品牌和獨特的戰略管理流程。市場上有成熟的人力資源管理和一些戰略管理方法,遵循一系列基本指導思想。這些基本的管理理念不僅僅是一種態度,而是一種企業的思維模式。實現管理目標的目的主要是準確了解目標市場的需求和目標消費者的愿望。地獄披薩在這兩個方面采用了獨特的方法,而不是遵循傳統和成熟的人力資源管理和一些戰略管理方法,這有助于其在披薩市場的認可、普及和難以置信的成功。本文以地獄披薩的發展為背景,結合具體案例,對該公司的戰略管理和人力資源管理進行分析。在這個過程中,相關的管理理論和框架將被納入,以提供未來的成功戰略,從而形成地獄披薩的競爭優勢。

HELL Pizza’s Strategic Management Achievement

An enterprise strategic management decides its success or failure in future development. The strategic management within an enterprise can be viewed as its guidance of its development direction. Situated in current economic era, it is necessary for an enterprise to develop its strategic management by combining market trends, consumer demands and product features. Strategy generally reflects the idea that organizational goals can be achieved through it (Salamzadeh et al., 2017).

The brand is commonly differentiated from competitors. Enterprises can realize their communication goals with the consumers by establishing their brands, enabling consumers to achieve the brand and product information immediately after having purchase intentions. A successful brand generates consumers' confidence in products and loyalty to the brand, with deep impressions in consumers’ awareness. Enterprises can also extend their fields through the help of brands. Brand is a product with unique connotations and characteristics. The brand simply refers to the name of the product with special market effects. By attracting constant attention from loyal consumers and developing proper advertising activities, a brand can help to achieve various propaganda purposes. Therefore, the brand has become an important part for various enterprises.

In the given case, the founder Callum came up with HELL, believing that he would have a lot of fun with it. This has made a strategic management basis for its further development. HELL Pizza has developed a franchise model, providing possibilities for it to grew quickly in the following years. Benefiting from the franchise model in 2004, HELL managed to expand from four stores to twelve store in the first year. Nowadays, HELL Pizza has owned 66 pizza franchise, involving a total number of over 1000 employees in New Zealand. The overwhelming expansion is closely related to its distinctive strategic management and brand positioning in reality. Consumers are impressed with its diabolical image once they have known about HELL Pizza, which aims to make a great difference in New Zealand. The management members including Stu McMullin and Callum Davies and the marketing department employees Jason Buckley and Siang Tay deal with their own marketing strategies including brainstorming and national marketing. There used to be some shock marketing in HELL Pizza, which achieved impressive market responds despite of some doubt and skepticisms. The intention was never to shock the market or consumers, but to do it for fun. All of the consumers are able to obtain the distinctive brand style of HELL Pizza. This helps HELL Pizza to establish successful strategic management with created style.

HELL Pizza’s Human Resource Management

With the arrival of modern society, the integration of the world economy is developing rapidly. As a discipline, human resource management plays a role in addressing this situation and raising awareness of human resource issues as risks for the organization (Becker & Smidt). The continuous innovation of human resource management is the need for adapting to the new market trends for a number of enterprises. First of all, innovating and optimizing human resource management can help enterprises to achieve strategic objectives more smoothly and to achieve social and economic benefits. Then the innovation of human resource management is beneficial to the development of enterprise employees in a wide range of aspects. From the perspective of enterprise employees, their confidence in themselves and a sense of belonging can be effectively, which are beneficial for them to full paly their value. Therefore, innovating and optimizing human resource management is an important task for modern enterprises.

With the development of human resource management in modern society, human resource management has risen to the level of enterprise strategic management. The idea of human resource management has become topical and controversial (Storey, 2016). Traditional human resource management fails in adapting to needs of the new era. Human resource management is supposed to play an active role in the future planning and the strategic decision within an enterprise. In turn, an enterprise is expected to deal with the relationship between human resource management department and other departments rationally and smartly. By giving full play to human resources management employees, an enterprise would provide advantageous conditions for human resource management employees to mobilize the enthusiasm and motivation of employees in other departments.

In terms of HELL Pizza’s success, part of its success should be attributed to the effectiveness in franchising to grow the brand. This is closely related to its human resource management concepts. As many of its franchisees used to work in HELL Pizza, they are particularly familiar with the brand and loyal to the brand. Benefiting from Callum’s management concepts, fun and loyalty are highly valued in the company. Achieving a consensus in management, HELL Pizza is successful in selecting people to become franchised in running the branch shops. Being experienced workers, these people have acquired professional knowledge of the HELL Pizza products. Giving freedom to go for fun, the staff and franchises are motivated to maintain a high retention rate and operating activeness situated in an enterprise culture receiving wide approval and strong support. It is inevitable that there are some failure examples when establishing franchisees in London, India, Canada, Dublin and South Korea, many of which have to suffer major crisis influenced by particular factors. All of the staff are dedicated to improve the situation for the shops. The key is they staff and franchisers approve the human resource management in HELL Pizza. They are willing to work in such a fun working environment and feel they can full play their value in the company.

HELL Pizza’s Competitive Advantage

For many large companies with several branches in different cities, it is a popular choice to have a professional fulltime agency to make marketing plans and media advertisement. Things is different in HELL Pizza. HELL Pizza refuses to employ an agency but establish its own head office team for this part, a marketing department with only two employees Jason Buckley and Siang Tay. They are able to think about market plans and strategies together with the contribution of the company director. In this way, many kinds of brainstorming and national marketing are realized within the small department, with some interesting and special ideas in some cases. Although there are limitations in setting a small department in marketing, this has also brought some advantages for HELL Pizza. The biggest advantages are that this provides HELL Pizza with possibilities and convenience to adopt an immediate respond and proper approaches in face of changed marketing tendency. There are no complicated board approvals and processed in front of a market change, facilitating effectives which is almost impossible in many other popular brands.

 

Suggestions for HELL Pizza’s Competitive Advantage

HELL Pizza is successful in establishing its own brand, which can be obviously differentiated from other competitors. This is benefited from the establishment idea, strategic management and human resource management in the company. Nowadays, with the increasing competition from the market, it is believed that there are further approaches for HELL Pizza to form its own competitive advantages. Designing is an indispensable factor for a company, including its brand and products. In the market competition, the brand and products need to be easily identified, founded and memorized by consumers. Design is more than a creation but a meaningful activity. The purpose is to through deep communication between design and the company, the company can convey the information of the brand and the products to consumers. Therefore, HELL Pizza is recommendation to attach more importance to design strategic management in the near future.

Design strategic management means to shape and extend the brand. It is the key to transferring new technology to company products, which is also a bridge connecting company goals and consumer demand. Design strategic management plays an irreplaceable role in improving company competiveness in the market. Being a management tool, design strategic management helps its products and services to achieve advantages in the market. For HELL Pizza, it is successful in strategic management. With the involvement of design strategic management, these two aspects can become complementary to each other. The rational use f strategic management and design strategic management can accurately regulate the production process and respond quickly to the technology upgrading and market changes.

Conclusion結論

HELL Pizza is supposed to be viewed as a good case for further analysis. Being a popular brand with its own distinctive characteristics, the strategic management and human resource management achievement in HELL Pizza should be perceived and learned. Although there used to be some crisis and propaganda arguments related to HELL Pizza’s marketing strategies, there is no doubt that HELL Pizza has set a distinctive and excellent example for many enterprises in marketing. Apart from the management achievements in HELL Pizza, its cultural values should be respected. Personality is valued add given freedom to be fully played. The fun working environment with wide consensus becomes an attractive point in its operation. Above all, it is lee rational to merely refer to HELL Pizza’s successful management experience for other companies. Instead, other companies should combine their features with excellent management awareness, by exploring an acknowledge market strategy and facilitating its own brand loyalty.

地獄披薩應該被視為一個很好的案例進行進一步分析。地獄披薩作為一個具有鮮明特色的大眾化品牌,其戰略管理和人力資源管理成就值得我們去感知和學習。盡管曾經有一些關于地獄披薩營銷策略的危機和宣傳爭論,但毫無疑問,地獄披薩為許多企業的營銷樹立了一個獨特而優秀的榜樣。除了地獄披薩的管理成就外,它的文化價值也應該得到尊重。個性受到重視,并給予充分發揮的自由。有趣的工作環境和廣泛的共識成為其運作的一個吸引點。最重要的是,僅僅參考地獄披薩對其他公司的成功管理經驗是合理的。相反,其他公司應該通過探索公認的市場戰略和促進自身品牌忠誠度,將自身的特點與卓越的管理意識結合起來。

以上就是本篇case study代寫范文全部內容,范文內容和格式僅供參考學習,不得抄襲,如有CASE STUDY代寫需要,請咨詢網站客服。

其他案例

911国产在线观看无码专区