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Assignment代寫范文-當代電影發行新趨勢

發布時間:2020-07-04 10:16:40 閱讀:1263

案例簡介

  • 作者:致遠教育
  • 導讀:本文是一篇Assignment代寫范文,主要討論了當代電影發行新趨勢。由于電影產品消費的特殊性,可以說媒體和發行是影響觀眾購買電影票的最重要因素。
  • 字數:1438 字
  • 預計閱讀時間:5分鐘

案例詳情

本文是一篇Assignment代寫范文,題目為New trends in contemporary film distribution,主要討論了當代電影發行新趨勢。由于電影產品消費的特殊性,可以說媒體和發行是影響觀眾購買電影票的最重要因素。近年來,隨著電影業的飛速發展,電影營銷已告別上世紀海報和售票窗口的單一時代。在21世紀,視頻點播,互聯網電影租賃業務和視頻產品以及獨家電影院已經成為媒體和發行的三個新選擇。

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New trends in contemporary film distribution

當代電影發行的新趨勢

Due to the special nature of the film product consumption, media and distribution can be said to be the most important factor affecting the audience to buy the ticket to watch the movie. In recent years, with the rapid development of film industry, film marketing has bid farewell to the single era of the poster and ticket window in the last century. In the 21st century, video on demand, Internet movie rental business and video products, and exclusive movie theaters have become three new alternatives of media and distribution.

由于電影產品消費的特殊性,媒體和發行可以說是影響觀眾購買觀影票的最重要因素。近年來,隨著電影產業的快速發展,電影營銷告別了上個世紀海報和售票窗口的單一時代。進入21世紀,視頻點播、互聯網電影租賃業務和視頻產品、獨家影院已經成為媒體和發行的三大新選擇。

In the first place, video on demand on the Internet has a great impact on traditional way of movie distribution. Especially for some small and medium cost films, it is difficult to obtain the favor of cinemas, television stations and movie companies. Through the network click rate, profits can be obtained, which is the most important part of the marketing. Even for some big movies, in addition to cinemas, film makers can sell the copyright to video portal websites to obtain profits. With the popularity of the Internet, video on demand is more grounded than the traditional publishing. Nowadays, with the network, the audience can watch a movie at anytime and anywhere.

首先,互聯網上的視頻點播對傳統的電影發行方式產生了巨大的沖擊。尤其是一些中小成本電影,很難獲得影院、電視臺和電影公司的青睞。通過網絡點擊率,可以獲得利潤,這是營銷最重要的部分。即使是一些大型電影,除了電影院,電影制作者也可以將版權賣給視頻門戶網站,以獲取利潤。隨著互聯網的普及,視頻點播比傳統的出版方式更加扎根。如今,有了網絡,觀眾可以隨時隨地看電影。

In the second place, Internet movie rental business is also a new mode of media and distribution. Generally speaking, when a film is released in theaters, box office income mainly concentrates in six weeks. But in the past, film audio and video products will not enter the market in the six weeks. Nowadays, with the shock of the Internet and development of the film market, an increasing number of films tend to the early release of a film related audio and video products like DVD and blue ray disc. That is to say, interval cycle is gradually shortened between the cinema and audiovisual products, which presents a new development trend of contemporary film distribution.

其次,互聯網電影租賃業務也是一種新的媒體和發行模式。一般來說,一部電影在影院上映時,票房收入主要集中在6周內。但在過去的6周內,電影音像制品不會進入市場。如今,隨著互聯網的沖擊和電影市場的發展,越來越多的電影傾向于提前發行DVD、藍光光盤等與電影相關的音像制品。也就是說,電影與音像制品之間的間隔周期逐漸縮短,呈現出當代電影發行的新發展趨勢。

In the third place, the concept of exclusive movie theaters means cooperation between the movie theatres and film producers. In the face of the impact of a variety of new issuance, cinemas begin to adjust the traditional way of issuing, putting down the proud head and posture, starting to communicate with more film companies and enjoying the exclusive rights to some of the films. Although movie theatres do not have the strength to embrace full schedule of the large-scale movies, they are looking to some potential small budget films, avoiding these outstanding small and medium cost films flowing to network platform, which brings incalculable losses to the cinema box office. This mode is just suitable for the short film market and the well-made short films. It is clear that the film distribution has become more competitive and more diversified.

第三,獨家影院的概念意味著電影院和電影制作人之間的合作。面對各種新片發行的沖擊,影院開始調整傳統的發行方式,放下驕傲的頭和姿態,開始與更多的電影公司溝通,享受部分影片的獨家版權。雖然影院沒有實力擁抱大型電影的排滿檔期,但他們將目光投向一些有潛力的小成本電影,避免這些優秀的中小成本影片流向網絡平臺,給影院票房帶來不可估量的損失。這種模式正適合于短片市場和制作精良的短片。很明顯,電影發行已經變得更加競爭和多樣化。

In a nutshell, film distribution refers to the film's sale and leasing activities, which is main business of film companies. With the film market continues to expand and the film industry's development and coming of the Internet era, film distribution is in imperceptible changes. It is believed that the new alternatives will bring a new world to the short film market.

簡而言之,電影發行是指電影的銷售和租賃活動,這是電影公司的主要業務。隨著電影市場的不斷擴大和電影產業的發展和互聯網時代的到來,電影發行正在發生著潛移默化的變化。相信新的替代品將為短片市場帶來一個新的世界。

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