當前位置:首頁>案例中心>Proposal代寫案例>Dissertation Proposal代寫范文案例

Dissertation Proposal代寫范文案例

發布時間:2020-04-15 16:09:55 閱讀:2032

案例簡介

  • 作者:致遠教育
  • 導讀:互聯網的發展也許是過去十年來所見證的信息技術最令人困惑和全面的進步,互聯網在個人和專業層面上改變了人們的交流方式。例如,社交網絡已經取代了廣告、營銷、促銷、公共關系、客戶服務和新的渠道和工具,從這項研究中獲得的信息對于塑造新的在線研究產品和服務的成功具有重要意義。
  • 字數:1327 字
  • 預計閱讀時間:4分鐘

案例詳情

Dissertation對我們中國留學生來說絕對是最有難度的論文,沒有之一,畢竟是畢業論文,涉及到自己是否能夠順利畢業,否則幾年的留學生涯就白費了。在寫dissertation之前,肯定會讓你寫dissertation proposal,也就是開題報告,不少同學都是第一次畢業,不知道dissertation proposal怎么寫是很正常的,這時候要是有一篇標準的dissertation proposal范文給自己參考多好!還真有!下文中Meeloun給大家分享一篇,希望可以幫助到大家。

400

“The perspectives of using online marketing research”

Name Goes Here:

Name of University Here:

Introduction簡介

The evolution of the internet is perhaps the most bewildering and comprehensive enhancement of information technologies that has been witnessed in the past decade.The internet has restructured the way people communicate, both on a personal and professional level. For instance, the social web has taken over Advertising, Marketing,promotion, Public Relations, Customer Service and novel conduits and tools.Information obtained from this research will be significant in shaping the success of new online research products and services. Most online research consumers spring from the professional division; as a result, prices of quality online research tend to be a bit on the high side. This attracts the attention of companies to consumers in the personal or normal consumer segment. It is anticipated that online research should target both segments (professional and personal) with the price factor in mind and this research will determine whether this is a veritable fact or not (Chisnall 186).

互聯網的發展也許是過去十年來所見證的信息技術最令人困惑和全面的進步,互聯網在個人和專業層面上改變了人們的交流方式。例如,社交網絡已經取代了廣告、營銷、促銷、公共關系、客戶服務和新的渠道和工具,從這項研究中獲得的信息對于塑造新的在線研究產品和服務的成功具有重要意義。大多數在線調查消費者來自專業部門;因此,優質在線調查的價格往往偏高。這吸引了公司對個人或普通消費者的關注。預計在線研究應以考慮價格因素的兩個細分市場(專業和個人)為目標,這項研究將確定這是否是一個真實的事實(Chisnall 186)。

Research objectives研究目標

The following research objectives have been identified:

1.1. To identify the right tools, methods and opportunities of marketing research online

1.2. To explore the internal and external characteristics that online research consumers value when purchasing online research products and services.

1.3. To investigate the psychology of online research consumers prior to purchasing the product or service as well as market features such as price.

1.4. To determine what features make online research competitors perform well particularly for online services that are provided in various countries.

The research question

A research question is critical in determining the type of information to be explored in the research. The development of the research question will be significantly guided by competition within the online research industry (Dillon 143). As noted, there are a myriad of companies offering online research products and services. Consequently, the nature of marketing online has changed significantly (Greene 27). Companies are now able to offer different products and services including:

· Academic research,

· consumer product research,

· Advertising Testing and Recall,

· Awareness and Usage,

· Concept Tests,

· Customer Satisfaction and Loyalty surveys

· Longitudinal Tracking,

· New Product Tests,

· Pricing,

· Website Evaluation, e.t.c.

Since the Internet is a level playing field that allows everyone to leverage their strategic marketing endeavors in reaching an extensive, targeted audience, this makes online market to be highly competitive. Therefore, the research question will be derived from this perspective (Carroll 25).

Methodology

A budget will be developed for both secondary and primary research. The research design will be both quantitative and qualitative (Johnson 20). Quantitative aspects will consists of the numerical aspects of the research such as price, while qualitative aspects of the research will aim at exploring consumer experiences particularly with regard to purchasing decisions (Granello 390). Data collection methods will include:

3.1. Desk research

3.2. Online surveys

3.3. Personal interviews with frontline agents

Quality levels

In order to ensure good quality levels within the research, findings will be correlated to other related research with an aim of establishing the relationship between them. This research will also take into account aspects of personal judgment (Strange 5). In addition, triangulation method will be used to ensure high quality levels within the research. This will where a series of methods will be used so as minimize bias related with the use of a single method. Three main methods will be used, these include; indepth interviews, desk research, and well-structured online questionnaires. The deficiencies of using one method will be minimized by the strength in another method(Patton 146).

Resources

The research needs time and money; these are the most valuable resources for the research and should be budgeted in advance. The following section shows how time and finances

Task                                                                  Amount

Questionnaire & Interview Gifts                           (20 × $9)+ (40 × $6) = $420

Online questionnaire                                          $400

Accommodation and meals                                 $600

Staff Salary                                                       $600

Printing expenses (questionnaires and reports)     $75

TOTAL                                                               $2095

Research timetable

Time       Research

Week 1   Designing of questionnaires and contacting websites

Week 2   Desk research, questionnaire completion

Week 3   Conducting in-depth and personal interviews

Week 4   Primary research on the internet

Week 5   Data collection of competitor information

Week 6   Data analysis and presentation

Week 7    Report writing

Data analysis

The research will adopt a systematic approach in ensuring that the data collected is accurate. The process will involve; data collection, data immersion, data reduction,categorization, processing and finally data evaluation (Creswell 203).

Conclusion

This is where the research will be combined, both qualitative and quantitative, so as to gain an insightful analysis of the relevant facts and figures in explaining market trends.

Findings will be summarized and conclusions drawn in accordance with the research questions.

Works Cited

Carroll, Jim, & Broadhead, R, “Online Marketing Strategies.” 2004, Web.http://www.datingsoftware.biz/docs/mkt_guide.pdf

Chisnall, P. “Marketing research.” (5th Ed.), McGraw-Hill, (1997).

Creswell, J. W. “Research Design: Quantitative, Qualitative, and Mixed Methods approach”.SAGE. Thousand Oaks. USA, (2003).

Dillon, William R., Madden, Thomas, J. & Firtle, Neil, H. “Marketing Research In A Marketing Environment.” (2nd Ed.) Times Mirror/Mosby College Publishing,(1990).

Granello, D. H, & Wheaton, Joe E. “Online Data Collection: Strategies for Research.”Journal of Counseling & Development, 82.4 (2004) 387 – 393

Greene, J. ‘Mixed-method evaluation: a way of democratically engaging with difference’,Evaluation Journal of Australasia 2, 2 (2002): 23-29

Johnson, R. & Onwuegbuzie,A. ‘Mixed methods research: a research paradigm whose time has come’, Educational Researcher 33, 7 (2004): 14-26

Patton, M, “Qualitative research & evaluation methods.” (3rd Ed.), Sage Publications,(2002). Web, accessed from http://www.articlesbase.com/strategic-planningarticles/market-research-proposal-a-detailed-marketing-research-plan-1814423.html

以上為整篇dissertation proposal范文全文,格式和內容僅供留學生參考學習,如有proposal代寫需要請聯系網站客服。

其他案例

911国产在线观看无码专区